Legal
Privacy Policy
Last updated: 24 September 2026
Sam Tyres respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we collect it and how we use it when you visit our website, contact us or use our services.
1. Who We Are
Telephone: 0208 493 1317
Email: info@samtyres.co.uk
For data protection purposes, Sam Tyres is responsible for the personal information we collect and use.
2. Information We Collect
Depending on how you interact with us, we may collect:
- Your name and contact details
- Vehicle registration, make, model and tyre information
- Details about the service you require
- Photographs or other information you send to us
- Booking and appointment details
- Payment and transaction information
- Information contained in communications with us
- Information about how you use our website, such as IP address and device information
We only collect information that is reasonably necessary for our business and to provide our services.
3. How We Use Your Information
We may use your information to:
- Respond to enquiries
- Provide quotes and estimates
- Arrange and manage bookings
- Provide our products and services
- Communicate with you about your vehicle or booking
- Process payments
- Deal with complaints or queries
- Improve our website and services
- Maintain the security of our systems
- Meet our legal and regulatory obligations
Where permitted by law, we may also use your details to send relevant information about our products and services.
4. Why We Are Allowed to Use Your Information
Depending on the circumstances, we may process your information because:
- It is necessary to provide a service you have requested
- We need to comply with a legal obligation
- We have a legitimate business interest in using the information
- You have given us your consent
Where we rely on consent, you can withdraw it at any time.
5. Sharing Your Information
We may share your information with trusted organisations that help us operate our business, such as:
- Website and hosting providers
- Booking and customer management systems
- Payment providers
- IT and software providers
- Professional advisers
- Government, regulatory or law-enforcement authorities where required
We do not sell your personal information.
Where another organisation processes information on our behalf, we take reasonable steps to ensure that your information is handled securely and appropriately.
6. Messages & Social Media
If you contact Sam Tyres through platforms such as Facebook or Instagram, those platforms may also process your information under their own privacy policies.
We may retain business communications so that we can respond to enquiries, provide our services and maintain appropriate customer records.
7. Marketing
If we send you marketing communications, we will do so in accordance with applicable data protection and electronic marketing laws.
Where consent is required, we will ask for it.
You can unsubscribe or ask us to stop marketing communications at any time by contacting:
info@samtyres.co.uk
The ICO requires businesses to comply with both data protection law and the Privacy and Electronic Communications Regulations when using personal information for electronic marketing.
8. Cookies
Our website may use cookies and similar technologies to:
- Make the website work properly
- Understand how visitors use our website
- Improve website performance
- Measure the effectiveness of our marketing
Where required, we will ask for your consent before using non-essential cookies.
You can also manage cookies through your browser settings.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any period required to meet legal, accounting or other regulatory obligations.
When information is no longer required, we will securely delete or anonymise it where appropriate.
10. Keeping Your Information Secure
We take reasonable steps to protect your personal information against loss, misuse, unauthorised access or disclosure.
However, no online system can be guaranteed to be completely secure.
11. Your Rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of the information we hold about you
- Ask us to correct inaccurate information
- Ask us to delete your information
- Ask us to restrict how we use your information
- Object to certain types of processing
- Withdraw consent where we rely on consent
To exercise your rights, contact:
info@samtyres.co.uk
We may need to verify your identity before dealing with certain requests.
12. Complaints
If you have a concern about how we have used your personal information, please contact us first so that we can try to resolve it.
You can also complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology or legal requirements.
The latest version will always be available on this page.